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World renowned marketing book accolades Jaffer Business Systems as a purpose driven dynamic tech corporation Karachi: December 28, 2021: Kotler Impact has recently launched its book ‘Essentials of Modern Marketing’ in Pakistan, written by the marketing guru himself Mr. Philip Kotler. It is for the first time that an international book has incorporated success stories of Pakistani organizations as case studies. Jaffer Business Systems is one of the 16 distinguished companies from Pakistan that are mentioned in this book. Students in Pakistan and other developing countries are used to studying the case studies/success stories of foreign companies as part of their textbooks, and they would hardly relate with their products and services. Now, they will study about the companies, the products, or services of which they either avail or see around them. This is a breakthrough for Jaffer Business Systems being the only tech company covered in Kotler’s Book - bridging the gap between the academia and corporate sectors. “I am delighted that JBS was selected as one of the case studies, along with many other top companies from Pakistan. It is a great milestone for our country to have a book on local case studies as we badly lack local content for our students and readers in general. The case studies on JBS and other companies will now add more details from the local perspective for the students in Pakistan, which was an essential missing element in our business books all these years. I am sure it will help prepare them better for professional life. JBS has been making great strides in recent times with expansion in its existing businesses, we will be investing in creating more businesses like Hysab Kytab, JBS Incorporated (in USA), and via the acquisition of startups like Blutech Consulting and ENA. We will continue to remain focused on achieving both vertical and horizontal growth in terms of portfolio of products, customers, and territories” said Syed Ul Veqar Islam. Expressing his views on the occasion, Mr. Sheikh Tariq, (Regional Sales Head of Jaffer Business Systems) said, “It’s a moment of great privilege for the entire Jaffar Business Systems after getting recognized in one of the top-tier marketing books. Our journey towards technological advancement, research and maintaining excellence in client services will keep growing magnanimously in years ahead.” He further added, “This recognition will surely play a great role in bringing Pakistan’s IT sector on the face of world map in the surroundings where techie giants are already on the leading position.” An esteemed panel of speakers present at the event included Dr Fahim, CMO Kotler Impact, Fatima Asad Said, CEO, Abacus, Irfan Wahab Khan, CEO Telenor, Atif Sultan, Director Marketing Foods PepsiCo, Prof. Dr. Asghar Zaidi, VC GCU, Dr. Omair Haroon, Assistant Professor SDSB LUMS and Humayun Farooq, Director Marketing RB while the moot was moderated by Javaria Khan, Country Head Sales & Marketing, Chughtai Healthcare.
Business Karachi News Technology

World-renowned marketing book accolades Jaffer Business Systems as a purpose-driven dynamic tech corporation

Web Admin Dec 28, 2021 0

Karachi: December 28, 2021: Kotler Impact has recently launched its book ‘Essentials of Modern Marketing’ in Pakistan, written by the…

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Prices of imported mobile phones are likely to go up
Business International Karachi National News Technology

Prices of imported mobile phones are likely to go up

Web Admin Dec 8, 2021 0

The Federal Board of Revenue (FBR) plans to replace the fixed sales tax regime with the normal regime on import…

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SnackVideo and PUBG Hashtag Challenge was a Brilliant Success
Business Entertainment News Sports Technology

SnackVideo and PUBG Hashtag Challenge was a Brilliant Success

Web Admin Dec 8, 2021 0

PUBG MOBILE, the leading gaming platform, recently collaborated with SnackVideo for the first time on a hashtag challenge, set to…

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50% demolition work at 15-storey Nasla Tower completed
Business Karachi National News

50% demolition work at 15-storey Nasla Tower completed, claims SBCA

Web Admin Dec 4, 2021 0

KARACHI: An official of the Sindh Building Control Authority (SBCA) has claimed that 50 per cent of demolition work at…

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SnackVideo Is Committed to Creating a Safe Digital Pakistan through collaborations with all stakeholders
Business National News Technology

SnackVideo Is Committed to Creating a Safe Digital Pakistan through collaborations with all stakeholders

Web Admin Nov 5, 2021 0

Karachi, November 5, 2021. Pakistan’s premier short form video platform, SnackVideo, has taken a multi-pronged approach to create a safe…

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Blogs Business Editorials Entertainment National News

A Wave Of Kindness Takes Over The World Of SnackVideo

Web Admin Oct 19, 2021 0

Karachi: With more than One Billion views and counting, the #ActOfKindness trend becomes one of the most engaging trends on…

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Blogs Business Editorials Entertainment News

Minal Khan – The Undisputed Snacker Queen

Web Admin Oct 16, 2021 0

The SnackVideo community would like to congratulate the queen of hearts Minal Khan for becoming the 1st celebrity snacker to…

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Business Editorials Karachi News

Rafi Group signed an agreement with IGI Life Insurance

Web Admin Oct 12, 2021 0

Pakistan’s leading land developer Rafi Group signed an agreement with IGI Life Insurance to provide its customers’ investment inclusive of…

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Atif Aslam Embraces “Ajnabi” on Snack Video
Business Entertainment News Technology

Atif Aslam Embraces “Ajnabi” on Snack Video

Web Admin Sep 25, 2021 0

Karachi – 24th September 2021: Superstar and global music icon Atif Aslam is now on Pakistan’s fastest growing short video…

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Sindh govt proposes a collection of two taxes in Karachi through electricity bills
Business Karachi National News Politics

Sindh govt proposes a collection of two taxes in Karachi through electricity bills

Web Admin Sep 11, 2021 0

The Sindh government on Wednesday unveiled its plan to collect two taxes on behalf of the Karachi Metropolitan Corporation (KMC)…

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